It no longer works On MillenNial Buyers
Millennials are quickly becoming the largest demographic in the United States, and are thus the largest consumer base in the country as well.
As a millennial, I can say that growing up in the age of spam email, caller ID, and cheezy infomercials has made me a little more than lightly skeptical of ads and sales people. I don’t trust advertisements, mainly because I see them as sales pitches. Rather than being sold to, I’d prefer to do research and make a decision on my own accord. Businesses that help me do my research, provide relevant information and coach me along the way are the ones that typically receive my business.
Millennials want to be included in a conversation, not be sold to. A study by the American Press Institute showed that 88% of millennials use Facebook to not only get news, but to find information.
Needless to say, if you’re not speaking to millennials where and how they want to be communicated with, you’re simply being ignored.