Why You must Advertise Your Local Business Online

Why You Must Advertise Your Local Business Online

Many local business owners are looking for cost-effective or even free means to advertise their businesses. After all, new customers are the lifeblood of any business. Business owners sometimes wrongly assume that online advertising will not benefit them. This is especially true of brick and mortar businesses that rely on passing traffic (footfall).

If your business name has not yet been registered with Google, you may be missing out on a truckload of new business through the free advertising that Google offers.

But even if your business is a brick and mortar business, it is crucial that you advertise your local business online. Times have changed. Consumers now constantly use mobile devices or homes computers to research businesses, products, and services online BEFORE visiting a local business. Busy consumers expect to find information at their fingertips, including the location of the business premises via Google Maps.

YOUR BUSINESS MAY NOT YET HAVE A WEBSITE

The good news is that even if you do not currently have a business website, your local business can still benefit from free Google Ads. This is because your local business Google Advertisement will still display your business details and location if set up correctly. It is therefore not necessary to have a website to benefit from Google free advertising. However, if you eventually establish a website for your business, a link to your business website can be added to your Google Ad listing at a later stage. This will enhance your Google Ad even more.

WHAT TO DO IF YOU HAVE NOT YET CLAIMED YOUR GOOGLE BUSINESS LISTING

If you have not yet claimed your business name on Google, you should do so right away. Adding your business to Google is not rocket science but it can be confusing and distracting to business owners who are focused on their day to day business. This is where we can help you. We can register your business on Google on your behalf, get the listing verified, customize and optimize your Google Ad listing to ensure that you benefit from high targeted free traffic generated by Google. People who find your business listing on Google are already searching for products and services such as yours and this is why they are targeted. Rather than relying on traditional advertising that no longer works, your customers will find you online long before they visit your business premises or call.